The much acclaimed Universal Expert Collection was conceived as part of a three year project whilst working as Creative Director to creative visionary Sebastian Conran. The range ethos is 'not-made-of-plastic' and uses common and traditional materials like beech, metal and ceramic to age gracefully. Tom was actively involved in not just the product development but the identity, branding and marketing of the range which went on to be awarded multiple Red Dot Design awards. All copyright remains with SCA; images copyright West Elm.